Change means that what was before wasn’t perfect. People want things to be better. (Esther Dyson)
Many people want to change the status quo because it is not perfect. You want to change it, too. You see that things need to be changed and you think of a solution which works.
But change can scare a lot of people. You must convince those who are affected by the change to support you. Otherwise they will put all their energy into blockade.
Some people are able to convince others with little effort. Others fail. But how do you convince others to change the status quo for the better?
Many years I searched for a structure which displays all the necessary high level information in a way that others understand it…. :persuasion: was born.